Design thinking is often incorporated in innovation workshops. However, Naureen Meraj says that the emphathy, reframing, and ideation stages of the process are often overlooked during training. Focusing on these three stages can help innovators get into the customer mindset, leading to innovation wins. Meraj is a training and digital transformation leader who has worked at NTT Data and Salesforce.com. For more insights from Meraj, watch the other videos in our IL Confidential Series.
A growing number of big company leaders like the idea of hiring a firm like this to help them develop that elusive “next big thing.” But it’s a confusing landscape. There are hundreds of organizations of different shapes, sizes, and capabilities that call themselves venture studios, or say that they...
