Illustrates how innovation isn’t a “function” at the Atlanta-based beverage maker, but is rather embedded across the system; discusses their “three tiers” to guide innovation efforts.
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TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising 
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Member Spotlight: Joshua Kreger, Pinnacol Assurance TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising How One VC Firm is Spotting Opportunities in Sustainability Member Spotlight: Heather Wishart-Smith, Jacobs Office Hours with Clay Christensen How Piaggio Fast Forward Brings Engineering Cultures Together Member Spotlight: Djuana Stoakley, Entergy What It Takes to Win in the Fourth Industrial Revolution Beneath the Buzz: What are Venture Studios and Builders, and How Do They Work with Corporates? Member Spotlight: Joshua Kreger, Pinnacol Assurance 
Book Excerpt: How to Overcome the Barriers to Creativity 
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