Learn the latest tactics on rapid prototyping from Bob Klein of Digital Scientists, an Innovation Leader partner. The conversation focused on trends at large companies when it comes to prototyping and developing “minimum viable products.” One frequently-cited pitfall: lack of focus on the customer. “Larger firms are really learning how to incubate their own ideas,” Klein says. “Everyone is figuring out how to generate concepts and place bets on those concepts. This isn’t about an acquisition strategy, or a line extension. We’re looking at horizons a little further out. It’s a little further outside of peoples’ comfort zones.”
Building and launching new ventures inside large organizations is no easy task. In this Master Class replay, Sean Sheppard of U+ unpacks the most powerful lessons and insights that he has gained after over 20 years of experience bringing new products to market.
