In April 2020, we began planning this research initiative, CxOs and Innovation. It will consist of two mini-reports, interviews with corporate leaders, and thought leadership essays by our sponsor, KPMG LLP. The objective: to be helpful to C-Suite leaders and those professionals responsible for driving innovation inside large organizations.
What should your company be doing to explore, experiment, and roll out offerings tied to Web3 and the metaverse? That’s the central question we sought to answer with this report. We relied on qualitative interviews, a survey with 265 respondents, and a collection of case studies of what 20 large...
