The emerging tech landscape is perenially noisy — and overhyped. Companies first need to develop a clear set of problems they are trying to solve, or experiences they are trying to create, for internal or external customers. This report collects advice from 200-plus corporate professionals, along with senior leaders at Best Buy, Fidelity Investments, AmerisourceBergen, iRobot, MetLife, and other large organizations.
Learn how some of the top-performing organizations in the world design strategies to engage with startups.
