What exactly is an innovation lab? Ask ten companies, and you’ll get ten different answers. But we increasingly see companies large creating something they call a lab as a way to cultivate and test new ideas, separate from the demands and pressures of the business units. More often than not, they exist within companies that haven’t traditionally had research and development teams.
Table of Contents
Introduction 3
Establishing the Mission 4
Who Staffs Them? 7
Structure & Governance 10
How They Work: Tools, Practices, Philosophy 12
The Physical Space 15
Project Examples 16
Measuring Impact 18
What’s Next? 20
Graphics: Lab Linkages 21
Case Studies
How CVS Health Connects New Digital Innovation Lab to HQ 22
Lego CEO on Toymaker’s Future Lab 29
Three Objectives for Home Depot’s Innovation Lab at Georgia Tech 31
How the LOFT is Helping Manulife Experiment with New Technologyies 34
How Walmart Remade Its Global Network of E-Commerce Labs 38
Kyle Nel of Lowe’s Innovation Labs on the Importance of Speed-to-Market 42
Why Visa Set Up New Innovation Lab Focused on Digital Payments 44
IKEA’s Space10 Future Living Lab 46
How the Lab at Express Scripts Leverages Data to Predict — and Prevent — Healthcare Problems 47
Inside the Entrepreneur-Led Innovation Group at Eastern Bank 50
Audio: Creating the Innovation Lab at Hearst Business Media 53
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