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What exactly is an innovation lab? Ask ten companies, and you’ll get ten different answers. But we increasingly see companies large creating something they call a lab as a way to cultivate and test new ideas, separate from the demands and pressures of the business units. More often than not, they exist within companies that haven’t traditionally had research and development teams.

Table of Contents

Introduction 3

Establishing the Mission 4

Who Staffs Them? 7

Structure & Governance 10

How They Work: Tools, Practices, Philosophy 12

The Physical Space 15

Project Examples 16

Measuring Impact 18

What’s Next? 20

Graphics: Lab Linkages 21

Case Studies 

How CVS Health Connects New Digital Innovation Lab to HQ 22

Lego CEO on Toymaker’s Future Lab 29

Three Objectives for Home Depot’s Innovation Lab at Georgia Tech 31

How the LOFT is Helping Manulife Experiment with New Technologyies 34

How Walmart Remade Its Global Network of E-Commerce Labs 38

Kyle Nel of Lowe’s Innovation Labs on the Importance of Speed-to-Market 42

Why Visa Set Up New Innovation Lab Focused on Digital Payments 44

IKEA’s Space10 Future Living Lab 46

How the Lab at Express Scripts Leverages Data to Predict — and Prevent — Healthcare Problems 47

Inside the Entrepreneur-Led Innovation Group at Eastern Bank 50

Audio: Creating the Innovation Lab at Hearst Business Media 53  

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