A bit hard to follow without notes or a presenter, but covers the ART process (Audience, Reframe, Translate) and getting to a real understanding of customer problems.
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‘That First Sip of Fall’: Lessons from the Creation of Starbucks’ Pumpkin Spice Latte 
PepsiCo’s Chief Design Officer on ‘The Age of Startups’ and Why Incremental Innovation Isn’t Enough 
Inside CareQuest’s Accelerator, Which Seeks to Improve Health Equity and Access 
TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising 
Top 10 Movie Moments That Illuminate the Innovation Process 
What Matters in Innovation — June 25, 2021 
Venture Studio Profile: Co-Created 
Venture Studio Profile: Mach49 
Inside the New ‘InnovationHQ’ at MIT ‘That First Sip of Fall’: Lessons from the Creation of Starbucks’ Pumpkin Spice Latte PepsiCo’s Chief Design Officer on ‘The Age of Startups’ and Why Incremental Innovation Isn’t Enough Inside CareQuest’s Accelerator, Which Seeks to Improve Health Equity and Access TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising Top 10 Movie Moments That Illuminate the Innovation Process What Matters in Innovation — June 25, 2021 Venture Studio Profile: Co-Created Venture Studio Profile: Mach49 Inside the New ‘InnovationHQ’ at MIT 
Book Excerpt: How to Overcome the Barriers to Creativity 
TripAdvisor CEO: The Role That Leaders Play in Fostering Innovation 
