Successful innovation efforts fulfill customers’ needs and create a frictionless user experience. In this video, Nondini Naqui discusses the importance of understanding your audience and getting products in front of end users. Naqui is an intrapreneur and innovation leader who has worked in insurance and banking. For more insights from Naqui, watch the rest of the videos in this series.
A growing number of big company leaders like the idea of hiring a firm like this to help them develop that elusive “next big thing.” But it’s a confusing landscape. There are hundreds of organizations of different shapes, sizes, and capabilities that call themselves venture studios, or say that they...
