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August 23, 2022
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OTHER REPORTS IN THIS SERIES
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August 3, 2025
Reiciendis necessitatibus laboriosam sit. Eius pariatur et autem. Praesentium ullam voluptas labore. Quia blanditiis dolorum sed et tenetur. Architecto et illum ut placeat corporis doloribus ad voluptas. Libero officia ut itaque dolorum ad. Repellendus illum unde et voluptatem. Quod libero alias ea corrupti reprehenderit molestias et. Et deserunt nulla quas….
PepsiCo’s Chief Design Officer on ‘The Age of Startups’ and Why Incremental Innovation Isn’t Enough
September 21, 2022 | By Meghan Hall
Mauro Porcini, Chief Design Officer of PepsiCo, is releasing a new book, The Human Side of Innovation: The Power of People in Love with People, in October. We caught up with Porcini to talk about the book, what he calls “unicorns,” and the importance of integrating breakthrough innovation into organizations. 
‘That First Sip of Fall’: Lessons from the Creation of Starbucks’ Pumpkin Spice Latte
September 19, 2022 | By Meghan Hall
Angie McKenzie was part of the team that created Starbucks’ iconic Pumpkin Spice Latte, which launched in 2003. She spoke with us to share a few key lessons she learned from the project, and discussed challenges innovators in the food and beverage industries face today. 
KPMG INSIGHTS
Making the Case for Web3: Finding Your Way in a Vast Ecosystem of Opportunity
May 31, 2022
Web3 will fundamentally change the internet as we know it. But investing without a strategy won’t yield a high ROI. KPMG takes a three-step approach to help businesses learn the Web3 landscape, seize its potential, and launch successful pilot programs.
Winning in the Metaverse: 5 Lessons Learned from Gaming
May 11, 2022
As more brands venture into the metaverse, they can learn a lot from the ever-evolving gaming industry. Here are five lessons to consider as you develop your strategy.

VIDEO INTERVIEW

Video: Kimberly-Clark’s Chief Scientist on Virtual Prototyping and R&D’s Future
January 21, 2022
| By Collin Robisheaux, Scott Kirsner
Transcript Scott Kirsner: Hey, I’m Scott Kirsner, CEO and Co-Founder of Innovation Leader, and really glad to have Pete Dulcamara with us today from Kimberly-Clark. Pete, I’d love to just hear a little bit about your role at the company, and the team that you oversee. Pete Dulcamara: Yeah, absolutely….
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INTERVIEWS & MORE FROM THE REPORT
Member Spotlight: Djuana Stoakley, Entergy
Venture Studio Profile: Co-Created
Venture Studio Profile: Mach49
Innovating County Government: Internet Hotspots, Training, and Challenge-Based Procurement
Inside CareQuest’s Accelerator, Which Seeks to Improve Health Equity and Access
TBWAChiatDay NY’s First-Ever Innovation Chief on Disruption and New Tech in Advertising
Inside the New ‘InnovationHQ’ at MIT
ARTICLES IN THIS SERIES
What It Takes to Win in the Fourth Industrial Revolution
August 21, 2022
How do you create a strategy to understand the coming technology shifts — and put your company in a strong position? We’re exploring those questions in a series of video interviews with tech leaders.
Spinning Out from Shell: A CEO Shares Advice
August 18, 2022 | By Nora Swidey
Cumulus Digital Solutions, a Cambridge startup that uses software and sensors to analyze and record the quality of manual work, spun out of the Shell TechWorks innovation center in 2016. Co-founder and CEO Matthew Kleiman discussed how he and his team spun out Cumulus from Shell; why spin-outs fail so often; how…
The 5 Misconceptions in Corporate Innovation (and How to Overcome Them)
August 18, 2022
Columnist Mohan Nair lays out the top misconceptions in corporate innovation, and supplies strategies for overcoming them. Misconception #1: “All innovation should be done through operational teams, otherwise it will be a failure.”
Data: How Large Organizations Set and Communicate Sustainability Goals
August 16, 2022 | By Kate Priddy, Meghan Hall
Our latest survey on sustainability yielded some interesting results on how organizations measure sustainability, who’s involved in setting and achieving goals, and progress made so far. This is part of our sustainability series, underwritten by our partners at Planbox. 
Member Spotlight: Michael McCathren, Chick-fil-A
August 15, 2022 | By Kate Priddy
Michael McCathren is the Senior Principal of Enterprise Innovation at Chick-fil-A. As part of our IL Member Spotlight series, we spoke with McCathren about the various roles his team plays, growing a culture of innovation, and more.
Avatar explores a building in the Decentraland metaverse
I Spent Hours Exploring the Metaverse… Here’s What I Found
August 12, 2022
I know we’re all trying to better understand the metaverse — how does it work? What should your organization be doing to get involved?  The metaverse can be convoluted, and for many, it still feels more like a concept than a place you’d actually go. As part of our deep dive into…
I Spent Hours Exploring the Metaverse… Here’s What I Found
August 12, 2022 | By Meghan Hall
InnoLead’s Meghan Hall spent hours exploring Roblox and Decentraland to compare the two, understand how to use them, and see who’s playing there. 
Healthcare Leaders Discuss the Biggest Trends of 2022
August 12, 2022 | By Nora Swidey
At our most recent event, we gathered several healthcare leaders to chat about the most impactful trends in the industry this year. Prashant Srivastrava of Innosight, Caroline Pepek of MassBio, and Julia Jackson of Takeda shared their thoughts. One of the most impactful trends? Consumer expectations for a customized experience. 
Five Reasons You Should Be Measuring for Effect
August 10, 2022
Matt Mueller, an innovation professional with over 15 years of experience, shares the value in measuring for what may seem intangible: the effect innovation groups have on an organization as a whole. He gives examples and tips to help discern how to measure effect in your organization. 
FULL INTERVIEWS
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VIDEOS & WEBINARS

Video: Kimberly-Clark’s Chief Scientist on Virtual Prototyping and R&D’s Future
January 21, 2022
| By Collin Robisheaux, Scott Kirsner
Transcript Scott Kirsner: Hey, I’m Scott Kirsner, CEO and Co-Founder of Innovation Leader, and really glad to have Pete Dulcamara with us today from Kimberly-Clark. Pete, I’d love to just hear a little bit about your role at the company, and the team that you oversee. Pete Dulcamara: Yeah, absolutely….
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VIDEOS & WEBINARS
Video: Advice on Adopting and Implementing New Technologies

We spoke with a variety of corporate leaders about their best advice for implementing new technologies once they’ve been identified. They had a variety of different strategies to us. This video is part of our Fourth Industrial Revolution series. 

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Video: How Do You Filter Out the Hype Around Emerging Technologies?

It can be dangerous to get caught up in the hype cycle. As part of our Fourth Industrial Revolution series, we spoke with leaders to determine how they dodge hype and noise to get down to what really matters. 

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Video: What New Technologies are Important in 2022?

Leaders from LPL Financial, GS1 US, and other large organizations discuss up-and-coming technologies, like the metaverse, AI, autnomous vehicles, and more. This video is part of our Fourth Industrial Revolution series. 

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Video: Advice on Adopting and Implementing New Technologies
Video: How Do You Filter Out the Hype Around Emerging Technologies?
Video: What New Technologies are Important in 2022?
MOST RECENT INTERVIEW
How J&J Targets Racial Biases with Personal Accountability
October 29, 2020 | By Lilly Milman
With the recent surge in protests related to the Black Lives Matter movement across the US, companies across the world are looking deeper at their role in promoting equality.
INTERVIEWS & THOUGHT LEADERSHIP
Mastercard’s Chief Innovation Officer on Emerging Tech: Be ‘Insanely Curious’
Top 10 Movie Moments That Illuminate the Innovation Process
How Avery Dennison Scouts New Technologies — and Cuts Through the Hype
Member Spotlight: Jeff George, Hain Celestial Group
Examples: 10 Large Companies Taking the Lead on Web3
MOST RECENT INTERVIEW
The Rise of ‘Conferencing Competence’ and the Decline of Fancy Footwear
July 13, 2020 | By Scott Kirsner
Thornton May contends that many leaders — and many organizations — are moving too slowly in responding to the dramatic changes that 2020 has brought. More insights inside…
FROM OUR SPONSOR, PLANBOX
Batten Down the Hatches and Innovate
June 15, 2020
Leaders navigating the uncertain seas of innovation are a lot like sailors preparing to brave a long journey. Planbox offers tips on preparing for a storm ahead. 

Table of Contents

Introduction & Data Overview

How to Approach Startup Engagement 2

Survey Data 4

Advice on Startup Engagement 6

Learnings from Startup Collaborations 11

Sample Titles and Departments 17

Guidance & Tools

Roadmap: Effective Startup Engagement 19

Create An Innovation Win-Win: How Corporations & Startups Work Together 20

Interviews

Anheuser-Busch InBev/ZX Ventures 23

BAE Systems 25

BASF 26

Boeing 27

Citi Ventures 28

Comcast NBCUniversal 29

CSAA Insurance 30

Galeries Lafayette/All Turtles 32

MetLife 34

New York Life 36

Royal DSM 37

Shell 39

The Shubert Organization 41

Suffolk Construction 42

United States Air Force 44

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